TED has named the 10 winners in its inaugural "Ads Worth Spreading" contest. There's really one big winner, Wieden + Kennedy, which placed three videos among the top 10—for Chrysler, Nike and Nokia. TED curator Chris Anderson says of the ads: "We're seeking to reverse the trend of ads being aggressively forced on users. We want to nurture ads so good you choose to watch—and share. On TED.com, ads run after our talks, not before. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that's the key. In 2-3 minutes, there's more time to tell a story, share an idea, make an authentic human connection. These winning ads, many of them long-form, powerfully demonstrate these strengths. We think they represent an exciting new way for companies to engage with the world in the internet age." Watch all 10 ads after the jump. Hornbach's "Infinite House," in particular, is a curious piece of work. (The 14 runners-up are on the TED site.)

Batelco, "Infinity"
FP7/DXB, Bahrain

Chrysler, "Born of Fire"
Wieden + Kennedy

Dulux, "Dulux Walls"
Euro RSCG London

Hornbach and HEIMAT Berlin, "Infinite House"
@radical.media

Intel, "The Chase"
Venables Bell & Partners

Nike Foundation, "Girl Effect, The Clock is Ticking"
Wieden + Kennedy

Nokia, "The World's Smallest Stop-Motion Character Animation"
Wieden + Kennedy London

Savory Institute, "Changing Our Future"
Foresight Multimedia

Target, "Kaleidoscopic Fashion Spectacular"
Mother New York and Legs Media

The Topsy Foundation, "Selinah"
Ogilvy Johannesburg