Why even show ‘Fever Pitch’ in New York?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Spring can be a tough time for moviegoers. Caught between the heavier pre-Oscar fare and the popcorn blockbusters that bow on Memorial Day, you might be inclined to choose a theater based on its snacks rather than its movies. Just check out Rotten Tomatoes, where only three of the current top 10 movies have scored a “fresh” rating. So you know how desperate I must have been to even consider Fever Pitch, starring Jimmy Fallon as a misguided (aren’t they all) Red Sox fan who puts his team before his burgeoning relationship with Drew Barrymore.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in