Whitey braves downtown in liquor-store ads | Adweek Whitey braves downtown in liquor-store ads | Adweek
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Whitey braves downtown in liquor-store ads

Chicago-Lake Liquors in South Minneapolis has great prices on alcohol. The only problem is, it's located in "the hood," where you might actually run into some black people. What's a white person living in the affluent suburbs of Minneapolis to do? Well, you can learn to talk "black," maybe get some gold teeth, perhaps even take off your nice clothes and strut around in a wife-beater with your belly hanging out. No one will know you're not actually black, and you might even make it out alive. That seems to be the message of this campaign from Brew in Minneapolis. See the print ads here, in which wealthy white folks from Bloomington and Eden Prairie say things like, "Oh no you dih-n't!" and "What's crack-a-lackin'?"

—Posted by Tim Nudd

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Topics: Alcohol, Brew, Nudd, Race
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