But where's the sign filled with tartar sauce?

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Not to be outdone by America's booming gimmicky posters industry, a Frankfurt seafood restaurant called Fisch Franke souped up a poster frame and filled it with water, then added live trout. At that point, it's less a poster than an aquarium, but it was reportedly good for business so we'll put the semantics on ice for now. Besides, it's a cool idea and gives them an immediate marketing advantage over, say, a steakhouse.
Hat tip to Chris Rawlinson.

Posted by David Kiefaber