When a simple line goes horribly wrong | Adweek

When a simple line goes horribly wrong

Busrage You just have to feel sorry for Greyhound. It's bad enough that the bus company is dealing with the epic PR disaster of a passenger decapitating and cannibalizing another rider. But then there’s the fact that this random act of ultraviolence happened while current Greyhound ads proclaimed, “There’s a reason you’ve never heard of ‘bus rage.’ ” Yesterday, the company officially pulled the ads, which have been running since late last year in an attempt to appeal to 18- to 24-year-old commuters. Hat tip to View from the Bottom.

—Posted by David Griner

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