What's the frickin' problem with these ads?

Some people expect—nay, demand—that their chicken sandwich advertising be free of obscenities. Or anything remotely in the same ballpark as an obscenity. A Sheetz convenience store in Pennsylvania is having to put up with such people, who have complained about its “Crispy Frickin’ Chicken” ads. The concern, according to the offended parties, is that kids might start using the word frickin’ at school. Because you know, it starts with “frickin’,”  then it escalates to “darn it” and “shucks,” and then society as we know it collapses.