What's with all the end-of-the-world ad sex? | Adweek What's with all the end-of-the-world ad sex? | Adweek
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What's with all the end-of-the-world ad sex?

Asteroids

You probably saw Bud Light's Super Bowl ad in which a planet-busting asteroid turns an observatory into a den of debauchery. But what I didn't know was that Pepsi Max also has an ad circulating where a bar erupts into chaos and carnal lust over news reports of—you guessed it—a planet-busting asteroid. You can watch it below, in all its predictable glory. Seeing as how both ads went live around the same time, it's hard to believe one stole the idea from another. But it does make you wonder why marketers are suddenly on a kick of deadly asteroids, a trend that reach its peak in the Deep Impact/Armageddon days of 1998.

—Posted by David Griner

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