What’s next, a Geico inflatable gecko?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Readers will be happy to know that huge strides have been made in the field of inflatable companionship. Reuters reports on the success in the U.K. of “Buddy on Demand,” a blow-up man doll designed to ride shotgun for women who are anxious about driving alone. Apparently, the B.O.D. fits in the glove compartment and inflates/deflates at the flick of a switch, which is certainly convenient for the 82 percent of women who feel safer driving with someone else.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in