What 'hole dreamed up these Hardee's ads? | Adweek What 'hole dreamed up these Hardee's ads? | Adweek
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What 'hole dreamed up these Hardee's ads?

Hardee's takes a seat on the innuendo bus with the campaign for its new Biscuit Holes menu item. In the video above, a guy solicits other names for the product, which they might as well call Groaners, a term that applies to the suggestions they got. "Puffy Nuts"? Really? "Yayholes" sounds like New England slang for out-of-towners. The ad below shows a fornlorn Biscuit Hole wandering aimlessly and asking various objects, "Are you my hole?" It eventually reunites with its fellow Holes and feels happy, which is more than can be said for the viewer.

—Posted by David Kiefaber

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