What about those 'I'm a PC' ads, anyway?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


We’ve been oddly silent on Microsoft’s new "I’m a PC" ads by Crispin Porter + Bogusky. Probably this is because they’re good, and saying Microsoft ads are good is like asking for a smackdown with a folding chair. The three spots are a long-overdue rallying cry for Microsoft fans. I’ve whined before about how Microsoft is sadly unable to connect with its followers. These spots stand up for PC users against the slings and arrows of a monkey-faced Justin Long.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in