Weezer and Snuggie warm up to each other
The unlikeliest product of the year has arrived: the Weezer Snuggie, which is being hawked in the infomercial above, packaged with the new Weezer CD, for the low, low price of just $29.99. Yes, the Weezer guys appear in the ad, and yes, the product is real. The band's frontman, Rivers Cuomo, told Rolling Stone about plans for a "Wuggie" back in May. "A Wuggie is basically exactly like a Snuggie, except it says Weezer on it," Cuomo said. "The people at Snuggie are doing it with us and promoting it with us. It's a totally legit Snuggie." Shame they didn't keep the Wuggie name.
—Posted by Tim Nudd
Previously on AdFreak:
Snuggie wearers at last can outfit their pets
Be an utter tool, order the WTF Blanket now
- Lost Bets Lead to Sad, Hilarious Fates in Great ESPN Spot Think twice before you shake on it
- Is Happiness a Warm Gun? Then You Need a Gun Snuggler! Parody product now really for sale
- The Spot: ESPN's Perfect Game In 17 years and almost 400 ads, W+K's 'This Is…
- First Mover: Mark Whitaker CNN’s new managing editor on the challenges facing cable news…
AdFreak is your daily digest of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
