Weezer and Snuggie warm up to each other

The unlikeliest product of the year has arrived: the Weezer Snuggie, which is being hawked in the infomercial above, packaged with the new Weezer CD, for the low, low price of just $29.99. Yes, the Weezer guys appear in the ad, and yes, the product is real. The band's frontman, Rivers Cuomo, told Rolling Stone about plans for a "Wuggie" back in May. "A Wuggie is basically exactly like a Snuggie, except it says Weezer on it," Cuomo said. "The people at Snuggie are doing it with us and promoting it with us. It's a totally legit Snuggie." Shame they didn't keep the Wuggie name.

—Posted by Tim Nudd


Previously on AdFreak:
Snuggie wearers at last can outfit their pets
Be an utter tool, order the WTF Blanket now

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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