WaterPartners puts dirty in clean-water PSA
This faux bottled-water spot, created as a PSA by the clean-water advocates at WaterPartners, probably tries a bit too hard to be funny, and the fake-ad setup is old hat. Still, the actress is committed, as she lets the sludge (called "L'Desh Fresh") dribble down her face. This is "the world's most authentic water," the polluted stuff with "arsenic-enhanced flavor" and "smooth urine undertones" that millions use for drinking, bathing and food preparation every day. The clip has only a few thousand views on YouTube. Maybe they should've had the stuff eat through her chin. Or better yet, that dress! Just to drive some traffic. WaterPartners just teamed up with Matt Damon to form Water.org. Maybe Matt can explain that sex sells.
—Posted by David Gianatasio
- Buzzfeed's Michael Hastings Dead at 33
- iCrossing Hires Moxie And Razorfish Vets
- FCC Chairman Nominee Says Broadband Is Top Priority
- Viacom Finishes Major Upfront Biz
- Condé Nast Swaps Lucky Editor
- YouTube's Wigs Headed to Hulu
- Agency.com Co-founder Joins Prophet
- FCC Nominee Chair Plays Up His Business Experience
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Ogilvy Adds Two More Grand Prix—in Outdoor and Media
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- Barbarian Group Wins Inaugural Innovation Lions Grand Prix for Its Cinder Coding Platform
- Pretty Much Everyone Is Doing Native Ads Now
- Gay Advertising’s Long March Out of the Closet
- Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







