Watch your Colgate. It may be an imposter. | Adweek
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Watch your Colgate. It may be an imposter.

Colgate It’s bad enough that my colleague wants to create a counterfeit iPhone*, but someone apparently thinks there’s money to be had in counterfeit toothpaste. Yes, someone has distributed fake tubes of Colgate toothpaste to discount stores “dollar-type” stores in New York, New Jersey, Pennsylvania and Maryland. (The fake tubes are identified by the telltale “Manufactured in South Africa” label, not to mention the misspellings “SOUTH AFRLCA” and “South African Dental Assoxiation.”) While I’m no criminal mastermind, I’m not sure I see where the money lies in this scheme. If it were me, I’d at least counterfeit Tom’s of Maine (also a Colgate-Palmolive product, who knew?) and bilk the former college students I went to school with who shelled out their beer money for the all-natural stuff. At least it wouldn’t contain diethylene glycol (whatever the hell that is), which is apparently in the fake Colgate, but not—you can be assured—“an ingredient in Colgate toothpaste anywhere in the world.” Whew.

—Posted by Aaron Baar

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