Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The video below, which has gotten more than 2 million views on YouTube since late April, shows a bunch of sporty guys in Europe running on water—supposedly pioneering a fun new pastime called "liquid mountaineering." Of course, it's fake. It's an ad for Hi-Tec water-resistant running shoes. Mostly you can tell this by all the Hi-Tec logos that appear in every shot. Unfortunately, a D.C. television reporter was convinced it was real. Check out his report after
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in