Walking-on-water viral fools foolish reporter | Adweek Walking-on-water viral fools foolish reporter | Adweek
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Walking-on-water viral fools foolish reporter

Liquid-mountaineering

The video below, which has gotten more than 2 million views on YouTube since late April, shows a bunch of sporty guys in Europe running on water—supposedly pioneering a fun new pastime called "liquid mountaineering." Of course, it's fake. It's an ad for Hi-Tec water-resistant running shoes. Mostly you can tell this by all the Hi-Tec logos that appear in every shot. Unfortunately, a D.C. television reporter was convinced it was real. Check out his report after the jump. Via Gawker.

—Posted by Tim Nudd


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Topics: Footwear, Hi-tec, Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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