Volkswagen's Pregnant-Lady Ad: Sexist or Just Silly?

Guys ignore woman in labor to marvel at the car

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This Canadian spot by the Red Urban agency for Volkswagen's 2012 Passat has birthed comment and controversy. A doofus drives to the hospital and engages in a lively discussion of the Passat's features with a paramedic, leaving his pregnant wife forgotten inside the car. "Guys? Having a baby here!" she cries. The story line has been derided by some—notably Art Threat blogger Stefan Christoff—as offensively sexist. He writes: "Promoting cars over human life is simply not acceptable and must not pass without protest."

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