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We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll surely remember.
Watch the spot first to get the full impact.
Obviously the video begs the question about how, exactly, the stunt was pulled off. It says a "location-based broadcaster" was used—presumably this is done through geo-fencing, though you would think people would have to opt in to receive text messages that way.
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