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The Vlasic stork is no Aflac duck. Still, the old ad mascot is back in a new campaign from Publicis & Hal Riney that tweaks the pickle brand’s tagline (from “That’s the best tasting pickle I ever heard” to “That’s the tastiest crunch I ever heard”) and features Nascar’s Kevin Harvick endorsing the product as “the champion pickle” with a crunch that gets him “fired up.” If I were a racecar driver, I’d avoid such potentially combustible wordplay.
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