In Viva’s world, kids can do no wrong

When the next generation of filmmakers gets around to making fun of today’s coddling parents (as the dysfunctional gen now smugly parodies the ’50s-’60s age of family innocence), they may remember a current TV commercial from Viva. (The ad itself is not online, perhaps because it’s so annoying.) In it, an apparently stupid kid grabs a two-liter bottle of soda pop and, walking toward his mother doing dishes, deliberately shakes it before opening—then seems surprised when a sticky mess explodes all over the place, including his mom, who reacts with a mild outburst.