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Virgin Mobile has manufactured a celebrity couple consisting of two model-quality unknowns named Spencer Falls and Sarah Carroll. The pair, dubbed "Sparah," were given a mansion, new clothes, and everything they needed to be celebrities, including the all-important Virgin Mobile phone. Part satire of our obsession with celebrity culture and part hideous exacerbation of the same phenomenon, the campaign (or reality show, or whatever it is) suffers from the fact that it's impossible to tell exactly what it is.
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