Viral marketing 101

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If you want to learn more about viral advertising, here’s a great place to go for a good, lengthy compendium of viral campaigns: this post on the blog Fimoculous.com, written by Reg Sorgatz.

It’s not all here, but a lot of it is: Burger King’s subservient chicken, the online mystery that was created around the movie A.I.: Artificial Intelligence, and even a few fake viral marketing efforts, like the suicide bomber commercial that looked like it was from Volkswagen.

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