Is VidLit helping book marketing? | Adweek Is VidLit helping book marketing? | Adweek
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Is VidLit helping book marketing?

WallacevidlitIt seems book publishers are getting more comfortable with the Internet. Last year we wrote about the mammoth Web site for the even mammother novel Hunger’s Brides. And today we stumbled upon this site VidLit. It’s probably not news to most book lovers, but this site produces short animated Flash films about books—often with the authors reading excerpts. Book snobs might sniff at the notion that literature needs help from cartoons, but we very much enjoyed this VidLit video for David Foster Wallace’s new essay collection, Consider the Lobster. VidLit launched in September 2004. Here, on MyMac.com, is an interview with the site’s creator, Liz Dubelman.

—Posted by Tim Nudd

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