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Victims of abuse don't get fairy-tale endings

Domestic-violence-fairy-tale

Here's a disturbing little video about domestic violence, from French director Jérôme Genevray, that shows a little girl telling her mother's story in the form of a fairy tale—only the narrative quickly begins to turn grim, and the tale veers inexorably toward a very unhappy ending. The brutality of domestic abuse and the innocence of children are often juxtaposed in this way—memorably so in last year's Finnish PSA which showed a girl re-enacting with her dolls the same abuse she is suffering at the hands of her mother. That spot dealt with children's mental health, an issue that often goes hand in hand with problems of violence in the home.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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