Victims of abuse don't get fairy-tale endings

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's a disturbing little video about domestic violence, from French director Jérôme Genevray, that shows a little girl telling her mother's story in the form of a fairy tale—only the narrative quickly begins to turn grim, and the tale veers inexorably toward a very unhappy ending. The brutality of domestic abuse and the innocence of children are often juxtaposed in this way—memorably so in last year's Finnish PSA which showed a girl re-enacting with her dolls the same abuse she is suffering at the hands of her mother.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in