Verizon FiOS kid is advertising’s latest star
What’s up with the kid in the Verizon FiOS commercials? In the first spot, he doesn’t do much except stand there with a puzzled look on his face, then tells the FiOS guy that he has a “nice truck.” In the follow-up, he gets to say a whole lot more. It’s nothing out of the ordinary, but there is something compelling about him. In any case, people love him. A typical exchange on an Internet message board: “So who is the adorable kid in the Verizon FiOS commercials?” “I have no idea who he is, but I think he is going to be the next big male child star.” Well, his name is Raymond Ochoa. He’s been on a couple of TV shows and has filmed his first movie. And he’s in the cast of American Family, a sitcom in development at ABC. Viewers are already feeling protective of him. Writes one: “Do you remember the kid in the Sixth Sense — another great actor? ... Unfortunately, he was arrested for DUI last year, I think. So, I hope this little guy fairs better.”
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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