Velveeta Ads Introduce the Man Your Mom Could Cook Like

Wieden + Kennedy brings an Old Spice vibe to this new campaign for Velveeta Cheesy Skillets, a line of pasta dinner kits from Kraft Foods. The star is a manly 19th-century blacksmith, whose faux-epic mannerisms and vocabulary aren't too far from Mr. Mustafa's. "I see you have found me on the book of face," he says in his first Facebook video, while forging a big iron Like button. And in the first TV spot below, he advises a woman cooking dinner for her clan: "Just brown the meat, stir in the noodles, seasoning, then smite them, smite them with the liquid gold until there can be no more smiting."