Vegas.com: Do you feel lucky? Well, do ya? | Adweek Vegas.com: Do you feel lucky? Well, do ya? | Adweek
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Vegas.com: Do you feel lucky? Well, do ya?

Vegas_2 A user-created ad contest for Vegas.com? What will they think of next? I enter all such competitions here on AdFreak. (I can’t enter for real—we’ve got ethics rules like you wouldn’t believe.) So ... the essence of Las Vegas. I can’t think of anything original, which is fine, since mass-media imagery of Sin City is pervasive. Let’s do a mashup: The soundtrack, of course, is Pink Floyd’s “Money” (“Grab that cash with both hands and make a stash”). Open with a snippet of Barney and Fred in Viva Rock Vegas (the cartoon original, not those stupid remakes). Cut to Elvis and Ann-Margret doing the Frug on the Strip. Toss in the anthropomorphic slot machine from The Twilight Zone. Maybe a scene from Diamonds Are Forever—that was Vegas, right? Sean Connery was kind of past it, but he still looked cool in that tux. A clip of Iron Eyes Cody weeping uncontrollably (even though Vegas isn’t a tribal gaming venue, the actor wasn’t really a Native American, and plenty of people who visit Vegas end up in tears). Then split-screen footage from both versions of Ocean’s Eleven: Sinatra snarling on the left, Pitt preening on the right! (Maybe a better soundtrack is “Luck Be a Lady.” I know Sinatra did a version. I hope Pitt hasn’t.) Close in a hotel room littered with champagne bottles, playing cards and blackjack chips. Hundred-dollar bills float in the air like feathers. Some land in the commode. Which gives us our title ... The Royal Flush! “Wager sensibly” appears for a split second at the bottom of the screen. Ethics, you know.

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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