‘Unofficial’ movie site looks pretty official | Adweek ‘Unofficial’ movie site looks pretty official | Adweek
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‘Unofficial’ movie site looks pretty official

EyesonthehillsPeople who remake classic horror movies should be slow-roasted on a spit. I actually sat through the shitty 2003 version of The Texas Chainsaw Massacre. I won’t make the same mistake with The Hills Have Eyes, due out in March from director Alexandre Aja, who wasn’t even born when Wes Craven made the original in 1977. So yes, I am predisposed to despise this movie. Still, I’m particularly irritated by a site called Eyes on the Hills, which bills itself as “an unofficial fan site” of the movie. Have a look at this site. Fox Searchlight isn’t involved with this? Right—and I’m a cannibalistic mutant hill-dweller. The site features personal “video diaries” from the director, a pathetic “blog” from the film’s associate producer, message boards, “exclusive” photos from the shoot. Fan sites don’t say things like, “Experience the re-imagining of a horror masterpiece as you travel on a behind-the-scenes journey through the Hills. Be the first to see exclusive footage and more!” Who do they think they’re fooling?

—Posted by Tim Nudd

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