Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
German ad agency Lukas Lindemann Rosinski did a nice job with these digital outdoor ads for Mercedes-Benz that passersby could control with their remote car keys. The point was to show off the Viano's roomy passenger cabin. So, every time someone clicked their car keys at the ads, the Viano's side door opened to reveal what could fit inside. Examples included an entire Chuck-E-Cheese ball pit, hot girls, giant robots, a Power Ranger dance troupe, hot girls again, sumo wrestlers, and a sauna (full of hot girls).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in