2 Horrible Cable Companies Merge in DirecTV's Sequel to a Campaign From Years Ago

Grey work picks up where Deutsch left off

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Grey New York goes back to the future for DirecTV, revisiting a concept the satellite broadcaster introduced seven years ago in commercials from Deutsch.

Those original spots, directed by Christopher Guest, took place in a conference room and focused on the antics of some smug, inept and less-than-customer-centric executives at Cable Corp., a bland, soulless cable conglomerate. The last ad in the series aired in 2012.

This new iteration, directed by Hungry Man's Bryan Buckley, retains the wry humor and some of the actors from the earlier campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in