Two great sports that taste great together

Wcblogo_1 Chess isn’t much of a spectator sport … until you combine it with boxing. Yes, George Parker over at AdHurl has found the Web site of the World Chess Boxing Organization, the governing body of chessboxing, the brutal bloodsport in which combatants take turns whaling on each other physically and mentally. As George puts it, “Knight to King’s Bishop 4. Or if you prefer, a bunch of fives up your nose!!!” This sport was made for ESPN2. The sponsors would come running. The whole thing also reminds me of that great old Saturday Night Live skit with Jim Belushi as the Bobby Knight of the high-school chess world.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS