Twitterati weigh in on the Super Bowl spots | Adweek Twitterati weigh in on the Super Bowl spots | Adweek
Advertisement

Twitterati weigh in on the Super Bowl spots

Twitterbird The lure of Twitter is admittedly difficult to explain. It still carries the stigma that it merely enables people to broadcast that they’re eating a cheeseburger. But the real-time nature of the tool was on display during the Super Bowl on Sunday night. Forrester Research analyst Jeremiah Owyang set up a Twitter account to accumulate ad reviews based on Twitter’s feedback mechanism. It’s hardly scientific—only 237 people participated—but it appears that Coke’s balloon ad was the most popular, while CareerBuilder and SalesGenie did not fare so well. Those really into the data can plow through all 2,600 messages about the ads.

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Morrissey, Twitter
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS