TNT Ambushes Holland With Another Crazy 'Dramatic Surprise' Stunt Sequel to second most-shared ad ever
TNT had a gargantuan success with its "Dramatic Surprise on a Quiet Square" video, posted to YouTube last April. The clip—which showed a Belgian village square erupting in intricately choreographed chaos (in the style of TV dramas) when bystanders pushed a red button—went on to become the second most-shared ad of all time, trailing only Volkswagen's "The Force." Now, with TNT launching in Holland, the network has launched a sequel: "A Dramatic Surprise on an Ice-Cold Day."
It's basically the same idea as the original, with a few wrinkles. This time, the victims are abducted from the square and taken to a mysterious location near a dingy parking garage, where all sorts of drama unfolds involving prisoners, riot police and at least one Elvis impersonator. The abduction part makes it seem likely that the victims here are actors, too, although the clip on the whole is entertaining enough. It's hard to see it replicating the original's view counts, but you never know. People are suckers for this stuff.
Via Unruly Media.
The original:
- Yahoo Board Approves $1.1 Billion Tumblr Purchase
- Shopper Marketing Is Going Mainstream
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Gevalia Aims for a Buzzy Social Partying Weekend
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- Yahoo in Talks to Acquire Tumblr
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- Yahoo Board Approves $1.1 Billion Tumblr Purchase
- Microsoft Hammers Google in Leaked Parody of a Chrome Ad
- Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball
- Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them
- How AT&T Got Kids to Make Some of the Year's Best Ads
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







