Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad

Plus, see Frooti's whole new rebranding

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size.

It works great in this campaign for Frooti, one of India's oldest and most beloved mango juice brands.New York agency Sagmeister & Walsh designed a whole new visual language for the brand around this idea of a miniature world—which it then brought to life in a stop-motion commercial with help from Aaron Duffy's agency SpecialGuest, 1stAveMachine director Marc Reisbig and animation house Stoopid Buddy Stoodios.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in