For times like these, you need the P-Mate
I hope this Web site is fake. I hope the product is fake. It’s called the P-Mate, and it’s a device that “enables women to pee neatly while standing upright.” At first, this may seem to herald a new era in human history, comparable to the invention of the wheel. But they need some help with the marketing. The site is a hodgepodge of scare tactics (see photo), unappealing how-to-use photographs and testimonials that are just gross. Besides, take it from me, there’s nothing really all that great about peeing standing up. You’re liable to pee on your shoes, or in the case of P-Mate’s mascot, on your flares.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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