Third straight for Wieden, Honda at Clios | Adweek Third straight for Wieden, Honda at Clios | Adweek
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Third straight for Wieden, Honda at Clios

Honda1_1 Wieden + Kennedy in London and Honda have won the Grand Clio in the Television category for the third straight year, this time for three commercials, “Impossible Dream,” “Choir” and “Dreams.” If you haven’t seen them, you can check out the first two ads here and here. Wieden and Honda won last year for the animated spot “Grrr” and in 2004 for “Cog.” In “Impossible Dream,” directed by Stink’s Ivan Zacharias, a Honda test-driver steps out of a trailer, lip-syncing the song “The Impossible Dream” by Andy Morris. He gets on a Honda Monkey bike that morphs into other Honda vehicles, including the 1965 Formula 1 Grand Prix-winning car, the new BAR F1 automobile, a powerboat, and a hot-air balloon. As the spot wraps, Garrison Keillor says in a voiceover, “I couldn’t have put it better myself.”

—Posted by Tim Nudd

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