Think fireworks are just harmless fun? You may be talking out your ass.

That's the message from a bizarre new fireworks-safety PSA campaign from the Netherlands. Titled "Shit Happens," the campaign features a young man who thinks fireworks are great—but after an accident, he finds himself whistling a different, smellier tune. Check out the TV spot below. Here's the Web site.

—Posted by Tim Nudd


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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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