The Pureit water purifier works so well that it can turn grimy canal water—or a murky rural stream—totally clear. At least, that's what Unilever's latest print campaign seems to say.
In this soft, almost impressionist work by Lowe Indonesia, two ads provide a water's-eye view of rural and urban surroundings. On the "surface" of the water, a tin can—and the business end of a duck—highlight just how clear the water is.
Click the ads to enlarge.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in