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Don't you just love a room with a view?
Connecticut's licensed realtors are betting you do in this soft-sell pitch that subtly promotes their services, but plays more like an upscale tourism campaign. Crafted by ad shop Sleek Machine, the commercials employ a distinctive visual device that kicks in about halfway through each spot.
First off, beachcombers can wade into the soft sand and gentle surf of Westbrook:
Or if sun-kissed pastoral scenes are more your thing, this next ad, shot on a farm in Pomfret, could grow on you:
"In a sense, it is a tourism campaign—with a twist," agency creative chief Tim Cawley tells AdFreak.
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