Talk to the hand in Boys & Girls Clubs ads | Adweek Talk to the hand in Boys & Girls Clubs ads | Adweek
Advertisement

Talk to the hand in Boys & Girls Clubs ads

BOYGIRL1 copy

Hill, Holliday's pro-bono effort for the Boys & Girls Clubs of Boston is clearly well intentioned. The work is themed "In these hands," and in a rare example of truth in advertising, we do indeed get images of young peoples' hands—in this case, covered with copy. I think the kids got a little sweaty, because some of the text seems smudged, and it's hard to read in spots. No matter. Let's just assume the tales are wrenching, gripping and "real," ... yadda, yadda. Frankly, I'm just gonna hop online right now and make a donation before giant billboards start popping up all over town and those huge, inky hands reach down from the sky and make me feel even guiltier about my soft suburban life.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS