Stupid is as stupid does in Diesel campaign | Adweek Stupid is as stupid does in Diesel campaign | Adweek
Advertisement

Stupid is as stupid does in Diesel campaign

Diesel

Diesel's new campaign from Anomaly New York is just plain stupid. The risqué work celebrates stupidity as a kind of liberating antidote to intelligence, which, as we all know, can really ruin a good time. According to the brand's "Be Stupid Philosophy" clip posted below: "Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant." The memorable ad above shows a woman lifting her bikini bottom to take a snapshot as a lion approaches from behind. The headline: "Smart may have the brains. But stupid has the balls." See a couple more ads here. One shows a guy suspended several feet off the ground, his head wedged inside a mailbox. Copy reads: "Stupid might fail. Smart doesn't even try." "Be stupid" is probably a good message for the intended audience. Folks willing to pay top dollar for the Diesel label, believing the brand's denim is better than anyone else's, can't be rocket scientists. UPDATE: In a related guerrilla PR stunt, Diesel just sent a guy over to AdFreak's NYC offices dressed stupidly in a blond wig and with scotch tape all over his face. Eyewitnesses described him variously as looking like a "serial killer victim" and a "pig-faced transvestite after a particularly long, wild night." God, that's stupid.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS