Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Idle Free Calgary makes a strong bid for ickiest ad of the year with "Unacceptable" via JOE Media Group. The spot surely sets a record for most instances of public urination in a commercial. If any other ad shows more, I don't want to know about it. A voiceover explains, "When we idle our vehicles, we're basically saying, 'Piss on the planet.' " That analogy seems like a wee bit of a stretch. Maybe if these folks had kept their engines running, they could've driven to a bathroom in time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in