Stoners love ‘Weeds’ ad’s giant bag of pot | Adweek Stoners love ‘Weeds’ ad’s giant bag of pot | Adweek
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Stoners love ‘Weeds’ ad’s giant bag of pot

Here in the U.S., the hit show Weeds has been advertised with marijuana-scented strips in magazines. In New Zealand, they chose something a bit more grandiose: a giant bag of pot (actually faux-pot) stapled to a billboard. Naturally, this caused local stoners to look up temporarily from their bongs. And in some cases, to take misguided action. The Spare Room blog points us to the video above, in which security cameras show people trying to make off with big handfuls of grass from the billboard. Of course, the whole thing could be (and probably was) staged. In any case, they are offering a reward of a whopping $420 for the return of the “missing buds.” You may be better off trying to find Elvis.

—Posted by Tim Nudd

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