Steven Seagal unleashes energy drink

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Humorous product intro of the month: Steven Seagal’s Lightning Bolt. According to the Web site, it’s “an energy drink as unique as the man who created it.” Seagal claims to have personally traveled through Asia in search of ingredients for it. “When Steven Seagal finished creating a drink that holds untold natural power,” the site reads, “there was only one equivalent in nature—The Lightning Bolt. Both mysterious and powerful, it is a symbol of the untold energy the earth has to offer—Such is Steven Seagal’s Lighting Bolt energy drink.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in