Spread that infectious sci-fi book marketing | Adweek Spread that infectious sci-fi book marketing | Adweek
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Spread that infectious sci-fi book marketing

Digitalplague Up-and-coming novelist Jeff Somers is, by his own admission, a lazy drunk. But he still managed to cobble together an engaging Web site for his newest book, The Digital Plague. It’s both a promotional tool and an excuse to offer tertiary exposition, as seen through the frantic message-board postings of people who’ve caught whatever disease is rampaging through the book. Plague’s prequel, The Electric Church, had a similarly elaborate Web page. Check the sites out, and buy the books, if only to keep Jeff in booze money. We’ve all seen what happens when writers get sober.

—Posted by David Kiefaber

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