Spokesdog accused of dropping an F-bomb | Adweek Spokesdog accused of dropping an F-bomb | Adweek
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Spokesdog accused of dropping an F-bomb

Churchill In the U.K., where it may be a slow news week, an insurance company is under fire for airing this ad, in which its cuddly, stuffed spokesdog appears to tack a curse word onto the end of his well-known catchphrase, “Ohhh yes!” “Baffled fans are at a loss to work out what else he could be saying,” according to press reports. Some viewers are reportedly “gobsmacked” over the whole affair. Others are enjoying it immensely. (“The more you listen to it the funnier it gets,” says one YouTube commenter.) The company itself has been unconvincing in its efforts to quell the outrage, claiming that the dog doesn’t swear but offering no explanation for what he does say.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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