#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
"You want lasagna for dinner?/Ricotta's a winner/I'm thinking' bout a little pasta with some sauce in the center."
Speed rapper Mac Lethal busts out those lines and a whole lot more in this hidden-camera stunt from ad agency SuperHeroes touting the extended battery life of Asus' Zenfone Max Android handset. (It lasts 38 days on a single charge, they claim!)
Here's the set-up: Mac's in a supermarket picking out items for dinner and chatting away on his cell, which, he loudly announced to everyone around him, is just about to run out of power.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in