South settling scores with its tourism ads | Adweek South settling scores with its tourism ads | Adweek
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South settling scores with its tourism ads

Sherman2 In the South, nothing heals those old Civil War wounds quite like sharply worded trade tourism advertisements. Take this print spread for the Fayetteville, N.C., visitors bureau. Running in military magazines, it promises soldiers groups that they’ll get a much more hospitable reception than William Tecumseh Sherman and his troops did in 1865 (or Charles Cornwallis did in 1781, for that matter). Sherman’s army all but flattened Fayetteville, which was deemed “offensively rebellious.” Finally, Fayetteville strikes back. Not that the town still despises interlopers. “You and your group are more than welcome to invade and occupy our town whenever you like,” says the copy. By Durham agency The Republik.

—Posted by Tim Nudd

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