South settling scores with its tourism ads

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


In the South, nothing heals those old Civil War wounds quite like sharply worded trade tourism advertisements. Take this print spread for the Fayetteville, N.C., visitors bureau. Running in military magazines, it promises soldiers groups that they’ll get a much more hospitable reception than William Tecumseh Sherman and his troops did in 1865 (or Charles Cornwallis did in 1781, for that matter). Sherman’s army all but flattened Fayetteville, which was deemed “offensively rebellious.” Finally, Fayetteville strikes back.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in