Sony gets ripped for a bogus PSP blog | Adweek Sony gets ripped for a bogus PSP blog | Adweek
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Sony gets ripped for a bogus PSP blog

Psp_1 All I Want for Christmas Is a PSP pretends to be a fan blog (run by a guy named “Charlie,” who says he’s helping his buddy Jeremy get a PSP for Christmas), but it’s a poorly disguised marketing effort—the URL is registered to Zipatoni. Visitors to the site are letting Sony have it in the comments. Says one: “If you want a PSP badly enough you should get together with an ad agency. Then try to sell the product through a lame website while attempting to speak down to what you consider your target audience.” Even more comical: “Charlie” keeps posting his denials, in pseudo hip-hop speak. More than once he writes, “yo where all u hatas com from... juz cuz you aint feelin the flow of PSP dun mean its sum mad faek website or summ... youall be trippin.” Pathetic. Over at the Something Awful message boards, a commenter makes a good point about this effort: “Makes you wonder why they can’t cough up the $8 to do private registration, to keep people from easily seeing that their ‘blogs’ are owned by promotional companies.” UPDATE: Sony has now posted this mea culpa on the site: “Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP. Sony Computer Entertainment America.”

—Posted by Tim Nudd

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