Someone help Walter, if he exists

This new blog has to be a marketing stunt for some dating Web site. The “blogger,” named Walter, in a quest for love, claims to have put a billboard up somewhere seeking potential dates—and directing them to Date4Dud.com. “It wasn’t cheap,” he writes, “but I think it will be worth it to find a soulmate or at least a few girls to spend some fun times with.” To believe Walter, you have to ignore some inconvenient facts—the ad looks Photoshopped, the guy reveals almost nothing about himself, and all the comments on the site sound like they were written by the same person.