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If desktop publishing ignited an underwhelming explosion of vanity presses, Spot Runner has a different idea cooking for TV, one that could be incendiary. Imagine the doctors, dentists, car dealerships, local restauranteurs, insurance salesmen and realtors who will take advantage of the startup’s Internet-based model for ordering up TV spots as easily as personalized greeting cards. Prospects pick from 1,000 generic modules of pre-existing, professionally shot spots that cost as little as $500 to lease.
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