Snoop Dogg Channels Frank Sinatra in JL's Latest Visually Stunning Ad for Adidas Originals

Snoop did it his way: Doggystyle

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

For its new, wildly impressionistic ad, Adidas Originals turned to two odd-couple musical icons who have always done things their way: Frank Sinatra and Snoop Dogg. 

The larger Adidas brand's most recent ad targeted Chinese athletes looking to express their own personal style. But the new "Original Is Never Finished" campaign from Originals global lead agency Johannes Leonardo takes a different tack by focusing on those who have never wavered from their roots. 

In addition to Snoop, the spot features pop stars Dev Hynes (aka Blood Orange), Stormzy and Mabel, as well as Los Angeles Lakers small forward Brandon Ingram, former NBA star Kareem Abdul-Jabbar and more. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in